Introduction
Before any sort of filming or photo taking, for the production stage, we created 3 surveys to ask our target audience what they would want to see from our slasher trailer. These surveys were based on the magazine, poster and trailer which we would be creating. This question will be used to see if our magazine, trailer and poster we have produced upholds to what the audience has asked for and whether we have followed conventions.
The following mediums we have used to obtain our results are:
The following mediums we have used to obtain our results are:
- Surveys
- Social Media (Facebook + Snapchat)
- Video Logs/Recorded Interview
Target Audience
What did we learn from our initial target audience? How has this task helped you?
Our Final Products
Magazine Analysis
Horror Magazine Examples: |
For the horror magazine, we decided to advertise it online via the use of social media. This was because our target audience frequently used these platforms therefore we had the highest chances of reaching our intended audience. We also decided to advertise it online as it would be easier and cheaper to do and also the fact that there is a chance that it could go viral which is a good form of marketing. As technology advances, magazines have shown trends of becoming more looked at online rather than physically which is another benefit of using the internet to advertise our content.
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The images shown here projects the data we have collected through the online survey based on our magazine 'Fright'. The images show question 1 through 10 with images correlating to the conventions asked about or key elements of our magazine. We chose to represent our data like this as it looks more engaging than simply showing all the data on a bar chart/pie chart. |
The horror magazine mostly had a positive reaction with most of the people asked in the surveys saying they liked the majority of the conventions on our magazine. There was a positive reaction to our colour scheme, cover-lines, sub-lines and continuity. However, the data shows that the main image of the magazine could have been improved as there was an equal amount of people who liked/disliked it. Another issue was the price of the magazine which may have been because the audience felt like the magazine did not uphold to the value of the magazine and didn't appeal as much to them. Overall, our audience believed that our magazine looked like a typical horror magazine in the industry with many conventions they enjoyed such as the stereotypical colour scheme. If we were to do this task again, I think we will try to feature a more engaging main image to support the structure of the page and make it stand out.
Poster Analysis
For the horror poster, we also decided that it would be best to advertise it online via social media as the majority of out target audience could be found on social networking sites such as twitter, facebook etc. Posters have become a common form of advertising for new upcoming films in the world which has shown great success. Posters usually feature the main character(s), title, tagline, cast names and credits to keep it simple and not to give away too much information.
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Horror Poster Examples: |
The images shown here are a collection of the data on our horror poster. In total we asked 14 people using an online survey called Quicksurveys which made collating the data very easy. It was also an easy process to create the survey and getting people to answer it as the survey link could be posted on social media sites. |
Our horror poster had a very positive reaction from our intended target audience. This is shown through the analysis of the data we collected through the surveys shown above. From this data, it shows that our audience feel that our horror poster looks very similar or even just like a professional horror poster as it appealed to them through the colour scheme and layout. The main image had very positive feedback which shows that we have produced a product which our target audience appeal to and enjoy. From this project, it has shown us that following and developing certain conventions for the horror poster will almost always produce a poster which engages with our audience and also make it look or close to professional. It appears that our poster has been successful as 11/14 people would go and see this film after looking at this poster which was the purpose of the product.
Magazine & Poster Open Feedback:
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We have also undertook some open feedback to gain better insight of what our target audience thought of our horror poster and trailer. The people being interview were of 17-18 years of age which is roughly the age our film 'AWOL' is aimed at meaning that their opinions were highly valued to us. The general consensus of these videos tell us that they mainly like the horror poster and magazine with little bits we could improve on to make it stand out to them even more such as improving the cover-lines structure.
Trailer Analysis
For our horror trailer, we have decided to advertise it through online mediums such as social media sites and entertainment sites such as YouTube. The main reason for this was that we though it would be the most effective way to market our products to our targeted audience of 16-30 as most people in the age range would use social networking sites and YouTube. We also decided to advertise online as it was free and is easy for people to view our products which can be accessed through most countries.
Horror Trailer Examples:
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The three images below shows the analysis of the data collected from the Quick Surveys. It shows the 10 questions based on our horror trailer which were asked to gain an insight on our target audience and what they thought of our trailer. We chose to present the data like this as a bar chart looked too formulaic and we thought images would be more engaging with our audience.
Overall, our horror trailer had a positive response from our target audience of 15-30. Most people enjoyed watching our trailer and would likely go and see the film. However, a couple of people said they would not go and see the film. We think this is because the trailer did not meet their expectations of what they would like to see from a horror trailer implying that we may have not followed some conventions. One thing which our audience did not like from our trailer was our logo. It was told to us that it didn't look professional enough so it we were to do this project again, we would make the logo look more professional and follow and develop all the conventions of a horror trailer.
Evidence
To collect the all of the data shown above, we used Quick Surveys to efficiently and effectively produce a survey each on our horror poster, trailer and magazine. This website has been very helpful in collating all the data as it was easy to use and easy to send out for people to view.
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Whatsapp is a widely used app for mobile messaging. We have decided to use this platform as our target audience of 15-30 would be mainly using this social messaging app.
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Facebook is another medium of social media which is widely used by varying ages. We have decided to collect evidence using Facebook as it is easy to use and connect with our target audience.
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Snapchat is a video messaging app which is people use to message each other using images or videos. This app is widely used by our target audience which means that collecting data from this app would be fairly simple.
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Screenshots from various social media..
Survey Questions
The questions which we asked our target audience has been presented below. We decided to present the questions on an online survey as it was a simple process to create and send out to our audience via link. The surveys consists of 10 questions for each of our final pieces. In total, we had 14 respondents.
Conclusion
Overall, this project has been a tough and challenging experience for the group as a whole. The creation of our 3 final products has been enjoyable and has been very valuable to all of us. Through this project, we have gained lots of skills such as the use of Photoshop, Adobe Premier and the use of a camera with various equipment. This task along with the Audience Research task in the pre-production stage has taught us the importance of the viewer's opinion on our products to create successful final pieces aimed at our target audience. There were a few things which we didn't follow through with on our audience research task however, we are still pleased to know that we had an overall positive reaction from our target audience.